Ranking of a site in search engines

Table of Contents

From this article you will learn not only what is the ranking of a site in search engines, but also you can better understand what exactly affects it. We can’t learn more than the search engines themselves, but what they tell openly, is what you can and should use to improve your resource. This is what will be discussed.

General description

This term means the order in which sites are displayed in the search for any query. Each search engine has its own factors that affect the ranking, so not always high positions in one SE mean the same – in the other. Yandex (Russian’s favorite SE – Search Engine) adheres to the philosophy of artificial intelligence (called MatrixNet): people who analyze extradition, with their solutions, teach the algorithm to make decisions independently on the basis of accumulated experience.

According to Yandex, they take into account over 1000 factors, which constitute their algorithm of site ranking.
Google, in turn, relies more on manual work, because In their opinion, full automation can still tolerate ridiculous mistakes. Because The evaluation of the site in this SE depends more on the human view, then the elements that affect the ranking are needed in less quantity. Now there are about 200 of them.

Factors

Internal
This category includes everything related to the site:

Correct work of the resource;
Optimization;
Relevance;
Availability of filtered content;
Frequent update;
Etc.

Correct work

If the crawler visits your site several times while the hosting or server is “down”, then the SE eventually gives a negative assessment: it makes no sense to show people a link that can not be crossed. It’s also worth mentioning the IP on which the site is located: if most of the resources on it are useless (spam, filtered sites, etc.), then your view will be biased. It is solved by buying a good hosting (read reviews) or a separate IP-address. There is such a service, on average, 1-2 $ / month.

Optimization

This is generally a separate article and, perhaps, not one, but speaking in general, first of all pay attention to the content of the material and its structure. The keywords in Title and H1 work well, but first of all, be sure that the same Title clings the visitor, not the robot, because The final goal is traffic, not positions. If you find yourself in the first places without a catchy, or simply understandable heading, then you’ll scare the user away. Here we also include the design of a snippet – a textual description that reveals the essence of the article.

The structure of the article is another important component. Robots easily distinguish well-structured, broken into semantic blocks of text, from a set of words and sentences, merging into a huge “bullshit”, which is hard to read.

Relevance

We have already mentioned what relevance is. In short, this is an indicator of how much the proposed material is able to respond to the requests for which it is sought. One of the important criteria here is the user’s behavior: if a person enters the site, but quickly leaves it and switches to the neighboring ones – most likely, such a resource is useless for him and do not answer this question. When such “signals” are collected enough, the search engines review the positions for such requests.

Again we return to the content. In Google search is divided into 3 types: without filter, with moderate, and with strict filtering. It’s about the content that is”for adults”: frank or close to the image, the presence of obscene vocabulary – all this can cause the SE to “relocate” such pages to a more stringent filter that is not included by default when searching, which means one thing: your site is simple Most people will not see it. There are positions, but no traffic.

Updating the site

This concerns both the frequent updating of the site itself (the addition of new materials) and the specific pages occupying certain positions. The general meaning is simple: if the site is updated, it means that it wants to be relevant. This “encourages” robots to look to you more and more often. In one day, you can even find a “spider-quickbot” – i.e. Your pages will get into the index of search engines on their own within 24 hours (often, as a few minutes).

But even if you have a small site with static pages and add something new and relevant to the existing material, take care at least of the regularly appearing comments that are indexed by the SE .

External

There are not so many popular and actively used factors here, but it is not so easy to achieve their quality.

Reference Profile

Ideally, links to your site should come from users. This means that your material is in demand and just relevant. So, the trust of site is more. As for the purchased links, some believe that the SE can distinguish them from the natural ones long ago, while others believe that all this is a bluff, and even If it is true, the abolition of accounting for purchased links will make the issue only worse, so they will not get rid of them.
But even if you buy links, take care of their quality: look for themed sites with traffic, a small number of outbound links and a high level of trust .

Google track not only links, but also how often and actively your website flashes in social media. Networks. Here is the same logic as with the links: the more actively you are discussed and share information – the more qualitative resource is.

Conclusion

Now you can imagine what the ranking of a site is. Search engines give webmasters the opportunity to influence this process, but only as long as such resources do not begin to cause harm. A complete list of SE factors is kept in secret – it’s a trump card, which always leaves the last word behind the algorithms.