The online environment is diversified and equally complex. Regardless of your field of activity.
You are definitely interested in how you can generate more website traffic on a WordPress blog.
If you already have a WordPress website, but you don’t have a blog yet, or you’re a freelancer planning to build your online presence.
I’ve written an article in the past with tips on how to make a successful blog. Complete guide.
Before you discover the important things to keep in mind more traffic to your blog, I suggest you quickly look at what it means.
What is a blog?
A blog is a website page that allows you to interact with users on a much more personal level.
Here you can broadly discuss various topics that may be informative, educational or persuasive.
Depending on the niche of your business, you must decide which direction you want to direct to your resources.
It is important to keep in mind that you can also have a combination of the above goals.
To clarify the situation, we will take an example of a blog that you are currently reading.
The main focus we focus on is writing educational articles in areas such as marketing and online sales.
As well as tips to help you grow your business.
Sometimes we posted informational articles describing some of the services we offer.
It is obviously useless to have a blog if it is not intended to support your business.
In particular, it is best to establish the reader’s path to each article.
For example, you can insert a section with a sentence that you have entered into an article.
As soon as the user clicks on it, he can register in the database by calling to action.
At the third stage, he can receive an e-book, a voucher or various useful resources by e-mail.
How can I generate more generate more website traffic on a WordPress blog?
Just like websites, the ideal option is to quickly upload your blog (up to 3 seconds). Users are always in a hurry, and you certainly don’t want them to wait.
See Also:How to speed up a WordPress site ?
Otherwise, you risk forcing them to leave the blog and rarely return.
You probably already know that the vast majority of people have access to information on their mobile phone.
See Also:7 Ways to Improve Website Design
That is why it is important that the layout of the blog easily adapts to any device to provide a user-friendly interface.
It is not important to have a blog if you plan to publish articles in a few months. Just as a plant needs constant care to grow, and your blog needs attention to bring you long-term benefits.
To keep your blog constant, we recommend reading the article. How to maintain a constant blog posting speed.
Including SEO elements
Regardless of the nature of the article, it should be optimized for the main search engine used in SUA, Google. The big advantage of blogs created in WordPress is the Yoast SEO plugin.
Automatically analyzes the object that you are going to publish at the level of search engine optimization indicators. As a result, he will give you a certain degree of intelligibility and word / phrase.
If you have lost some aspects, you will be given an idea of what is missing to improve the article.
Regardless of what you write, you must remember that they are related to your activity and your current niche.
We also recommend that you pay more attention to the visual aspect.
Include high-quality, infographic or film material that reflects the part written in your articles.
You will attract the attention of users and help them better understand and preserve information.
How to optimize photos in my blog, I described in detail in a previous article.
Add internal links
After the user reads one of the articles, you probably want him to spend more time on the blog. Therefore, make sure that for each article you also include links from previous articles related to the topic in question.
This avoids the situation when the reader teaches the article. At the same time, internal links help you better index your blog.
See Also: Promotion of the website with backlinks
Another way to get readers to open other articles on the same topic is through WordPress Plugin Contextual posts. It automatically displays similar elements in the topic in question, using its content and title.
As with websites, it is important to ensure that users can easily navigate through your blog. Therefore, it is recommended to add a search section in order to simplify the search for items on a specific supersite.
Think about the permanent posts, you will have a significant number of articles. Therefore, you should remember that people love to spend time scrolling through a lot of messages.
Without knowing what is happening in your blog, it’s almost impossible to decide which problems need to be improved. That is why it is very important to use Google Analytics, a free tool that you have for creating a Google Adwords account.
Thus, you will know exactly what blog traffic is and what it does not work with. For a deeper understanding, we encourage you to read how to use Google Analytics and what are the most important indicators.
See Also: 10 useful resources for blogging
Bonus: make sure you advertise every article on social networks. This way, you can easily announce the latest posts and invite your target audience to read them. And if you use email marketing campaigns, then you definitely want to inform your subscribers about the latest articles.
We hope that all the above tips will help you create more generate more website traffic in the WordPress blog. Remember: do not despair of the first attempts, continue to analyze the evolution of the blog and make the necessary improvements.