What is Google’s blacklist?
Search engines such as Bing, Norton Safe Web, McAfee SiteAdvisor and others are trying to offer users better search capabilities, and Google is no different from them.
But Google is constantly looking for malicious content on sites that can harm visitors. Then he places these websites in quarantine.
Although Google does not publish an official blacklist, it constantly scans the Internet to identify potential threats. Then he deinfuses these dangerous websites to protect visitors.
Webmasters need to pay more attention to this, since deinfication can lead to a significant loss of traffic.
Google suspects that these sites are implementing malicious code that is installed on the computers of users of your site.
These programs can then send out spam emails and even damage visitors’ computers or slow them down.
They can also steal your visitors’ personal information, such as passwords or credit card information.
In many cases, the blacklist is good, as it protects unwary visitors. In fact, a potential buyer should check whether the website is on the blacklist.
What makes Google consider the site unsafe?
Google considers many aspects before deciding to shield visitors from your site. Sometimes this is due to algorithmic changes, but more often it can be related to security or other problems:
- Malicious programs or viruses on your host servers or on your computer, or on the network.
- Low quality, pornographic or undesirable content, inconsistent / illegal content, not original content that violates copyrights.
- Hosting phishing or fraudulent pages.
- Redirect to other web pages.
- Creating backdoors, sending links, buying or selling links.
- Link to spam and malicious pages.
- Unclean SEO techniques, such as keyword masking or keyword optimization.
These aspects can cause penalties from Google, including removal from Google’s search index.
What happens if your site is blacklisted?
The most dramatic effect of including in the google blacklist is a decrease in the number of visitors. In addition to a serious loss of revenue, the reputation and credibility of the website may also suffer.
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Google begins to inform about the problem of visitors to your site and it scares them off. And once you get on the blacklist, getting out of it will be extremely difficult.
15 signs that your site is on the Google blacklist
Sometimes Google notifies webmasters about the de-indexing of the website. But you can also follow these yourself.
- Warning messages such as “This site can be hacked” or “This site can harm your computer, do you want to continue?” Start to appear in place of pages on your site.
- Google warns visitors about a possible compromise of your site or a potentially dangerous threat.
- Your site loads a blank page, or your home page is redirected to a different URL.
- Search on your site in Google returns strange pages or ads.
- SEO spam links and redirects to SERP.
- The strange keyword finds the prohibited pharmaceutical products on your page.
- Your pages fall out of the index.
- Unfamous pop-ups on your site appear spam content or strange ads.
- Your browser loads strange content from external sources.
- You notice strange code snippets in the header or basement of your site when you press Ctrl + U.
- Your site has slowed noticeably.
- The load on hosting increases.
- Traffic to your site is decreasing every day.
- Your Google Webmaster account receives warnings about malicious code on your website.
- Your site no longer appears in the Google index.
How to check if your WordPress site is on the Google blacklist
It is possible that your site has been removed from the index by search engines, even if you do not know about it. Although the above characteristics may indicate a google blacklist, there are some specific checks that you can perform to check this:
Manual scan
Enter the address of your website in the Google search bar. If your site is not displayed, and before this was not, most likely, the site was deindexed by Google. Of course, this will not work for the new site, since it may not yet be indexed by the search engines.
Free online tools
Interactive scanning tools offer a quick check to find out if your site was punished by Google. Visit IsMyWebPenalized and paste the URL of your site. This tool is a free service that is useful for webmasters and SEO professionals.
The tool scans your site and lets you know about the status of penalties. The results are quite accurate. It is important to note that redirected domains or new websites will reflect the status of the fined.
Sucuri SiteCheck
Another effective tool that you can use is the scanner Sucuri SiteCheck . It can detect malware and a number of security issues, including blacklisting your site. In addition, the scanner recommends methods for resolving the problem.
Google Webmaster Tools
But to date, the best way to make a check is to use the Google Webmaster Tools Google Webmaster Tools to check for security flaws on your website.
Google Webmaster tools in addition to detecting security issues, point and useful information about your site, including links to your site, your search terms, site status and errors 404.
Tips for not falling into your Google blacklist
Restoring the damage caused by de-indexing is a long-term process. Therefore it is wiser (and easier) to take some preventive measures. Here are a few things you can do to stay in good Google:
- Install the firewall and regularly run antivirus software on your computer.
- Clean up your site and remove malicious content.
- Avoid referring to spam sites, as well as buying or selling links.
- Provide original content without a huge number of keywords.
- Choose paid hosting.
- Regularly update WordPress, use reliable themes and plug-ins.
- Change your username and password regularly, protect your login pages.
- Protect the wp-config.php file, as well as the .htaccess file.
- You should be familiar with Google’s terms and follow the algorithm’s changes.
Remember that this is not a guarantee (since we do not know exactly what you are doing on your website), but all these items are good preventive measures to keep your site on the white list.
As you can see, when you add to the google blacklist, the negative consequences are removed quite long and laborious. It’s a great idea to create an account in Google’s webmaster tools to regularly check your site.
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Once you understand that the site has dropped out of the index, the first step is to disable your website as a measure of damage control. Report this to tech support for hosting and disable it. If you can log in, pay attention to what you see, and pass this information on to your hosting provider.
Review Google’s note about maintaining a clean site and, if necessary, use professional help to clean up your site. Once you’re done, tell Google by requesting a verification. Then Google will begin to crawl your site and re-index your web pages. It takes time, but you can gradually restore the site’s performance in a search engine.