Checklist for launching the website

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Regardless of who you are, the owner of the site or the web developer, there are a number of items that you should check before you consider the project to create the site complete. In this article I want to offer a list that will help you not to lose any details before launching your web project.

Read also : The easiest way to create a wordpress website for beginners.

Domain Name

You can start checking from the domain – make sure that the desired domain is bound to the desired directory. Most likely, you developed your site on a test domain, so do not forget to change the settings. On Timeweb hosting, you can check the correctness of the linked directories and domains in the “Sites” section of your control panel.


Checking the content of your site is just as important as checking its technical side. Of course, content primarily affects SEO, so, as a rule, the content of the site is prepared in advance and do not leave at the last minute. In any case, you need to check:

  • Everywhere the texts (and in general all the inscriptions) correspond to the rules of the English language.
  • Everywhere formatting is correct (headings, indents, etc.);
  • The links work correctly (you should check them after launching your site on the production server). You can use services such as W3 Validator, in order to check the site for broken links. If you have a site on WordPress, then you can use the Broken Link Checker plug-in;
  • Everywhere the test text like Lorem Ipsum is removed;
  • Everywhere the pictures from the test files are changed to the ones you have the right to use;
  • In general, everywhere you have the right to use on your website all the content that you put on it;
    (For web developers) whether the customer confirmed that in terms of content, he is satisfied with everything (it is desirable to officially formalize this fact in order to protect himself from possible claims of the customer after launch).


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It is known that search engines do not index the site immediately after launch, but there are several things that will help you significantly improve the position of your site. If you have a site on WordPress, then install the Yoast plugin. If you do not have a site on WordPress, then pay attention to these moments:

  • Articles should have keywords in their headers;
  • In the text there should be an adequate number of keywords, while always use formatting (highlighting in bold, italic, underlining) and make sure that it is respected in all articles;
  • The URL must be human-understandable; Ideally, for example, the addresses of pages with articles should coincide with their names (you can use both transliteration and translation);
  • All images must be filled with a title (title) and a hint (alt);
  • On the site there should be cross internal links (in the articles refer to your previous records, etc.);
  • Add favicon to the site (you can use your reduced logo);
  • Test the site in PageSpeed ​​Insights and correct all major shortcomings before launching.
  • Create a robots.txt and sitemap for your site, as well as an RSS news feed (for a blog). If you use WordPress, then this is done automatically (and you do not need to create anything yourself).


The way it is convenient for customers to use your site directly affects not only visits to your site, but also your business as a whole. If the site does not work as it should, or it is too complicated to navigate, most likely, visitors will quickly leave it, and in the future and generally will not stop at it. In order for this to happen, check the following:

  • Compatibility of the site with browsers: to not test your site in all browsers yourself, you can use special services – CrossBrowserTesting (there is a free version), IETester (tests only in different versions of Internet Explorer), BrowserShots (testing in almost all versions of all browsers);
  • Optimization for mobile devices: this service is best from Google;

Finally, the convenience of using ordinary users: you can ask to test the site of your colleagues and acquaintances. Services that can help you: Peek and Inspectlet.


Read also : Choosing the Ideal WordPress Theme 

Before starting the site, you need to make sure that everything works just as it was intended.

  • Check that all CSS / JS elements work correctly. Any shortcomings immediately correct.
  • Test all forms that you can fill out on your site (in the “Contacts” section, when subscribing to news, etc.). Because if they do not work correctly, you can lose leads and other important data on the conversion.
  • Be sure to cram all links on the site, namely: internal links, external links, social network buttons, menus.
  • Create a page with an error 404, where users will fall, if any of the links are still broken.


Tracking analytics and generally the performance of your site is very important for business. Therefore, the site should immediately link to the main services that collect statistics:

Google Analytics

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Think about the security of the site is important even before it happened to some trouble.

If you have a site on WordPress, then to protect your site, install one or several special plug-ins: iThemes Security, Wordfence, All in One WP Security, Sucuri Security, BulletProof Security.
Always make backups (even if the hoster also does them automatically). For the WordPress site, the UpdraftPlus plug-in WordPress Backup Plugin is suitable.

Depending on which website you created (especially if it is related to e-commerce), you need to pay attention to the legal aspect – whether all laws are respected on your site. For a more competent assessment, it is better to consult lawyers, but in this article you can give some general advice:

  • Let your site be looked at by the employees of the legal department;
  • Write and publish on the site the documents “Privacy Policy” and “Terms and Conditions” (relating to your site);
  • Create a pop-up window that notifies you that cookies are being used on your site;
  • Make sure that your site is adapted for people with disabilities;
  • If your site is associated with sales, make sure that all the necessary conditions for this kind of activity are fulfilled (installation of an SSL certificate, etc.).


This article lists the main things that you need to pay close attention before launching the site and demonstrating it to the general public. If you do most of them, you can avoid a lot of problems after the start of the site, and your project will necessarily become popular and visited.

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Veces Platon

Founder of ActualThemes

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